Residential Case Study
Case Studies
Client - Mr. Sagar Kale, Founder at OK Properties
Project Name : Gokul Dham Project by OK Properties
OK Properties faced several roadblocks in achieving their sales targets:
- Inconsistent leads that impacted their outreach efforts.
- High lead acquisition costs, ranging between ₹120-₹150.
- A low site visit ratio of only 4-5%, limiting conversions.
To overcome these challenges, we implemented high-quality video ads that:
- Captivated audiences with engaging visuals and compelling content.
- Optimized for better engagement and interest generation in the Gokul Dham project.
Our approach delivered remarkable improvements:
- Lead costs dropped to ₹23-₹33, significantly reducing acquisition expenses.
- The site visit ratio increased to 10%, achieving a 7X improvement using the same marketing budget.
- Due to these results, OK Properties entrusted us with six additional projects.
Client - Mr. Rahul Kamblekar
Project Name : UshaKiran
Location : Sadashiv Peth
The UshaKiran project faced several obstacles in generating sales:
- High competition in the Sadashiv Peth area.
- Difficulty reaching relevant buyers for premium 2 BHK (₹2 Cr) and 3 BHK (₹2.74 Cr) units.
- High lead costs and low conversion rates, impacting bookings.
To address these challenges, we implemented a results-oriented advertising strategy:
- Created 3 engaging Marathi video ads tailored for the Sadashiv Peth audience.
- Applied precise targeting to attract quality leads genuinely interested in premium flats.
- Segmented leads to prioritize hot prospects and high-relevance inquiries for follow-ups.
- Total Leads Generated: 649
- Average Lead Cost: ₹202.32
- Bookings: 6 confirmed closings.
Client: Mr - Sachin Kadam
Project Name : Satkar Realty
Location : Dhankawadi
Satkar Realty faced multiple challenges in selling premium residential units:
- High competition in the Dhankawadi market.
- Need to attract relevant buyers for semi-furnished 2 BHK (₹80 Lacs) and 3 BHK (₹90 Lacs) units.
- High lead acquisition costs impacted overall profitability.
To address these challenges, we implemented a direct response video advertising strategy:
- Developed engaging Marathi video ads tailored to the Dhankawadi audience.
- Applied precise targeting to attract quality leads.
- Segmented leads to prioritize hot prospects, ensuring efficient use of follow-ups and resources.
- Total Leads Generated: 411
- Average Lead Cost: ₹98.13.
- Units Sold: 20 units sold out successfully, achieving significant sales milestones.
Client - Mr. Abhijeet Khandekar
Project Name : Basil Shivraj
Location : Ambegaon
Basil Shivraj faced key challenges in attracting buyers:
- High competition in the Ambegaon area.
- Difficulty in generating quality leads for 1 BHK (₹46 Lacs) and 2 BHK (₹65 Lacs) units.
- The need for effective follow-up leads to increased site visits and conversions.
To address these challenges, we implemented a direct response video advertising strategy:
- Created engaging Marathi and Hindi video ads to capture the interest of the target audience.
- Applied precise targeting to focus on relevant buyers in Ambegaon.
- Segmented leads to prioritize quality prospects and hot inquiries for efficient follow-ups.
- Total Leads Generated: 248
- Average Lead Cost: ₹160.16
- 4 clients close
Client - Mr. Gajanan Karande
Project Name : Parijat Society
Location: Ambegaon (KH)
- 1 BHK: ₹38 Lakh पासून सुरू
- 2 BHK: ₹48 Lakh पासून सुरू
- Lack of Project Visibility: The project struggled to reach the target audience, limiting buyer awareness and interest.
- High Lead Costs: Previous agencies delivered leads at an unsustainable cost, reducing overall profitability.
- Engaging Video Ads: Created highly engaging Marathi video ads that resonated with the local audience.
- Precise Targeting: Implemented targeted campaigns to ensure the right audience in Ambegaon (KH) was reached.
- Cost Optimization: Focused on reducing lead costs through strategic ad placements and campaign adjustments.
- Cost Per Lead: ₹12.19
- Total Leads Generated: 1,060
- Units Sold: 15 units sold out
Client - Mr. Vishal Nirmal
Project Name : Palaash Sadaphuli
Location : Talegaon Dabhade
- Lack of Project Visibility: The project struggled to gain sufficient awareness among the target audience.
- Inconsistent Quality Leads: The client faced difficulty in generating consistent, high-quality leads, which hindered their ability to hit sales targets.
To overcome these challenges, we implemented:
- Direct Response Video Ads: Created engaging Marathi video ads tailored to resonate with the regional audience.
- Precise Targeting: Focused on the Talegaon Dabhade market to attract relevant buyers.
- Total Leads Generated: 964
- Average Lead Cost: ₹34.52
- Total Spend: ₹33,283.89
- Units Sold: 12 units sold out
Results
Name - Mr. Sameer
Project Name : SnehaSparsha Residency
1 BHK (₹30 लाखापासून)
- Total Leads: 542
- Cost Per Lead: ₹52.17
- Site Visits Done: 50
- Visit Scheduled: 14
Name - Pritesh Laad
Project Name : GK Arcade
- 1 BHK: ₹30 Lakh
- 2 BHK: ₹40 Lakh
- Total Leads Generated: 632
- Average Lead Cost: ₹18.15
- Total Site Visits: 94 site visits conducted
- Site Visit Conversion Ratio: ~15%
Name - Vijay Mane
2 BHK: ₹48 Lakh
- Total Leads Generated: 931
- Average Lead Cost: ₹29.24
- Site Visits: 15% ratio (approx. 140 site visits)
42X ROI on ad spend
Name - Bablu Jadhav
2 BHK: ₹65 Lakh to ₹80 Lakh
- Total Leads Generated: 1,111
- Average Lead Cost: ₹39.81
- Total Site Visits: Approx. 89 site visits conducted
- Site Visit Conversion Ratio: 8%
Name - Mr. Kush Pandey
- 1 BHK: ₹35 Lakh
- 2 BHK: ₹45 Lakh
- Total Leads Generated: 3,867
- Average Lead Cost: ₹89.15
- Site Visit Conducted: 464
- Site Visit Conversion Ratio: 12%
Name - Mayur Dhandhere
Location: Warje
- 2 BHK: ₹90 Lakh
- 3 BHK: 1.2 Cr
- Total Leads Generated: 301
- Average Lead Cost: ₹202.34
- Site Visits Conducted: 33 (11% of total leads)
- Site Visit Conversion Ratio: 11%
Name - Kiran Shrinath Chobhe
Project Name : The Empire Estate
2 BHK: ₹52 Lakh
- Total Leads Generated: 794
- Average Lead Cost: ₹55.36
- Site Visits Conducted: 95 (12% of total leads)
- Site Visit Conversion Ratio: 12%
Name - Rajlaxmi Dave
Project Name : Vighnaharta Properties
2 BHK: ₹52 Lakh
- Total Leads Generated: 367
- Average Lead Cost: ₹129.41
- Site Visits Conducted: 36 (10% of total leads)
- Site Visit Conversion Ratio: 10%
Name - Roshan Salunkhe
Project Name : Sapphire Properties
Location: Charoli
2 BHK: ₹65 Lakh
- Total Leads Generated: 295
- Average Lead Cost: ₹93.41
- Site Visits Conducted: 35
- Site Visit Conversion Ratio: 12%
Name - Roshan Salunkhe
Project Name : Sapphire Properties
Location: Dhanori
2 BHK: ₹70 Lakh
- Total Leads Generated: 429
- Average Lead Cost: ₹113.20
- Site Visits Generated: ~64
- Site Visit Conversion Ratio: ~15%
Name - Nadeem Baig
Project Name : Krishna Grandeur
- 1 BHK: शुरुआत ₹21 Lakhs से
- 2 BHK: शुरुआत ₹33 Lakhs से
- Total Leads Generated: 799
- Average Lead Cost: ₹113.35
- Site Visits Generated: ~56
- Site Visit Conversion Ratio: ~7%
Name - Mohammed Noor Qureshi
Project Name : Magarpatta Riverview City, Hadapsar
- 2 BHK: ₹80 Lakhs (All Inclusive)
- 2.5 BHK: ₹1.02 Cr (All Inclusive)
- 3 BHK: ₹97 Lakhs
- Total Leads Generated: 716
- Average Lead Cost: ₹123.12
- Site Visits Generated: ~57
- Site Visit Conversion Ratio: ~8%
Name - Anup Sharma
Location: Hinjawadi & Punawale
- 2 BHK: Starting from ₹66 Lakhs
- 3 BHK: Starting from ₹90 Lakhs
- Total Leads Generated: 800
- Average Lead Cost: ₹221.32
- Site Visits Generated: ~104
- Site Visit Conversion Ratio: ~13%
Name - Ajay Kakade
Location: Charholi & Moshi
2 BHK: Starting from ₹55 Lakhs
- Total Leads Generated: 458
- Average Lead Cost: ₹118.17
- Site Visits Generated: ~64
- Site Visit Conversion Ratio: ~14%