Plotting Case Study

Case Studies
Results

Case Studies

Client - Mr. Mahesh Kale & Prashant Undre

Project Name : Rolling HILLS

Low engagement on property listings.
High lead acquisition costs, ranging between ₹99-₹113.
A poor inquiry-to-site visit conversion rate of just 2-3%. Despite the project’s potential, these challenges limited their ability to realize its true value.

We focused on direct response video ads to engage the audience and drive immediate action, supported by image carousel ads to highlight the plots' premium features. This approach effectively targeted the right buyers and delivered impactful results.

Results

The impact of our approach was transformative:

Lead costs dropped to an impressive ₹45-₹55.
The site visit conversion rate surged to 6%, an 8X improvement using the same marketing budget.
In the 60 days prior to collaborating with us, only one unit was sold. Within just 45 days of working together, 8 farmhouse plots were sold.

Testimonial

"Campaign मधून निर्माण झालेले leads अप्रतिम होते! आमचे partners देखील greatly appreciate करत आहेत की lead cost ₹113 वरून थेट ₹20 पर्यंत कमी झाला. ह्या स्तराचे efficiency आणि impact
आमच्या अपेक्षेपेक्षा खूपच चांगले होते. टीमने implement केलेल्या strategy ने आमच्या marketing outcomes मध्ये एक क्रांती घडवून आणली, आणि आम्ही record time मध्ये 'All Sold Out' status
मिळवल्याबद्दल खूप आनंदी आहोत." – Prashant Undre, Partner at Vatsalya Constrotech

Client - Mr. Sadanand Patil

Challenges

Before launching the campaign, Shree Ganoba Developers encountered significant roadblocks:

Low Awareness: Limited visibility in the target market.
Slow Sales Velocity: Fierce competition led to delayed conversions.
Cost Management: Struggled to achieve results within a tight budget.

Our Solution

To overcome these issues, we designed targeted Marathi video campaigns that emphasized:

The project's affordability and unique features such as large plots and low EMIs.
Optimized cost efficiency to maximize reach and impact within the budget.

This approach connected deeply with the target audience while maintaining a cost-effective strategy.

Results

The results were exceptional:

1,297 leads generated:
- Campaign 1: 1,091 leads at ₹23.08/lead.
- Campaign 2: 206 leads at ₹61.71/lead.
Reached 265,981 people and delivered over 510,000 impressions.
Sold out the 4-acre project within 4 months.

Testimonial

"Estate Autopilots च्या campaign चे results आमच्या अपेक्षेपेक्षा खूप चांगले होते. Affordability-focused strategy ने buyers सोबत perfect resonance साधली, आणि आम्ही record time
मध्ये full sell-out साध्य केले. ही collaboration आमच्या projects साठी एक नवीन benchmark ठरली आहे."
– Mr. Sadanand Patil

Client - Mr. Nitin Kadam

Challenges

Mr. Nitin Kadam faced major challenges in achieving success with his premium plotting project:

Struggled to generate quality leads.
Experienced a very low site visit ratio.
Tried 4-5 different strategies with little to no success before collaborating with us.

Our Solution

We implemented a targeted advertising campaign focused on cost-efficient lead generation and enhanced audience targeting. This strategy prioritized attracting high-quality leads and improving conversion rates.

Results

Our approach delivered outstanding outcomes:

Each quality lead cost just ₹55, significantly reducing acquisition costs.
Mr. Nitin Kadam earned a commission worth ₹12 Lakhs from the campaign.
Achieved this by investing only ₹40,000 in ad spend, generating a remarkable return on investment.

Client - Ravi Sir

Project Name : Platinum Evernest NA Plotting प्रोजेक्ट

Challenges

Blossom Realtors faced significant challenges with their Platinum Evernest NA Plotting project:

High lead acquisition costs, ranging between ₹150-₹200.
Poor inquiry-to-site visit conversion rate, averaging only 1-3%.

Our Solution

To address these issues, we implemented direct response video ads that focused on:

Engaging potential buyers with visually compelling content.
Highlighting the unique value of the Platinum Evernest NA plots. This strategy effectively reduced lead costs and improved site visit conversions.

Results

Total Leads Generated: 589
Average Lead Cost: ₹52.47
Site Visit Conversion Ratio: 8%
Site Visits Generated: Approximately 46 site visits.

Testimonial

"Direct response video ads delivered by the team have exceeded our expectations! The lead costs were significantly reduced while maintaining quality. Site visits have also improved dramatically, and our conversion rates are now far better than before. The team has set a new benchmark for marketing efficiency and results in our projects."
– Ravi Sir, Blossom Realtors